I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations
Strategic Marketing Leadership for Ambitious Businesses at Pivotal Moments
I help startups and scale-ups navigate high-stakes transitions — from strategic resets and product launches to building marketing engines that scale. With 16+ years experience across early-stage, PE-backed, and listed businesses, I bring structure, clarity, and senior-level execution — when it matters most.
Big-company clarity meets startup pace — without the full-time commitment.
The fractional and advisory model means I’m quick to onboard, sharply focused, and far more cost-effective than a full-time hire. I’ve led high-impact projects in fast-moving, resource-constrained environments — and I only work with a small number of clients at a time, with a long track record (and the testimonials) to show for it.
Real Results, Proven Impact. A Growth Partner You Can Trust.
I take marketing off your plate. Whether you're building from the ground up, transitioning from founder-led efforts, or optimizing an existing team, I’ll help you develop the right strategy, set a smart budget, and focus on high-impact activities that drive results. The fractional model offers flexibility and expertise, ensuring seamless execution from strategy through to day-to-day operations.
Expert leadership across key initiatives. Bring me in when you need a trusted pair of hands - whether it’s a rebrand, product launch, new website (or something else) I steer the project from start to finish, aligning on outcomes, budget, and timelines upfront. With a roster of vetted, trusted partners — agencies and freelancers — we can hit the ground running and minimize risk, ensuring the project is delivered on time, on budget, and on target.
On-hand to help you troubleshoot and navigate key decisions on your growth journey. From refining go-to-market strategies and optimizing marketing budgets to evaluating new growth opportunities, improving team capabilities and supporting your path to fundraising. With flexible, pre-agreed hours, I help identify and refine the highest-impact activities, offering straightforward guidance that supports a focused path towards growth.