Level-up your marketing & drive growth

CMO & Growth Advisor

Marina
Carbone

I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations

SCROLL

Pragmatic Marketing & Growth Advisory For B2B Startups & Scale-Ups.

Blending corporate-level operational rigour with a scrappy, entrepreneurial mindset, I understand the pressures founders and scale-up leaders face in driving growth with limited resources. With 15+ years experience delivering results for B2B businesses ranging from seed-stage to VC/PE-backed and publicly listed, my no-nonsense approach focuses on strategic, actionable marketing that moves the needle and positions you as a category leader.

WHY WORK WITH ME

The Marketing Leadership You Need. Without The Overheads.

While strategic marketing is vital for early-stage and scaling companies, a full-time hire can often be overkill. I offer senior marketing expertise at a fraction of the risk and cost. By building strong foundations, balancing short-term wins with long-term growth, and working across channels to identify the most effective marketing mix, I help you hit your commercial goals — without burning through cash.

AREAS I HELP IN

Cross-channel marketing programmes & campaigns

Customer retention/engagement/growth

Acquisition Marketing (demand/lead/pipeline generation)

Project-based support - eg. website & brand overhaul, G2M, Demand-Gen

Source, negotiate & manage external agencies and freelance support

Go-To-Market (GTM) strategy and activation plan

Strategic positioning (branding & re-positioning)

Product marketing & sales enablement

Strategic Brand partnerships

Build, hire & coach effective marketing team

B2B marketing strategy, budgeting & KPI-setting

AREAS I HELP With

B2B marketing strategy

Go-to-market Planning

value-proposition design

brand strategy + activation

demand + pipeline generation

customer engagement + retention

team building + coaching

content strategy

sales + marketing alignment

Strategic Brand partnerships

website + digital touch-points

WHY WORK WITH ME

Real Results, Proven Impact. A Growth Partner You Can Trust.

Every business needs Marina's talent & unique blend of creativity, passion and data-led insight to deliver impactful marketing & build high performing teams. I’ve worked with Marina in two different businesses - it’s a pleasure to work with her (and easy to justify given the immediate commercial return)- she’s on my hot-phone for marketing advice.

Fiona McSwein
VP Strategic Programmes
SimplyBusiness

Marina had an immediate impact. Her commitment, passion and her ability to prioritise what needed to be done was exactly what the startup needed and was a key contributing factor to us closing the Series A investment round. Loved working with her.

Chris Slater
CEO
Sanctus

Marina brought a huge amount of rigour and insight to our fledgling marketing team, helping us put in place strong foundations that stayed in place long after she had moved on to new projects.

Henry Mason
Managing Director
TrendWatching

Marina is a strategic and hands-on full-stack marketer - her unique blend of creativity, organisation and data-driven skills were a game-changer for our marketing team. She generated substantial new leads, pipeline, and revenue, on a shoestring budget.

Carolyn Branco
Global Director of Marketing
MindGym

Marina has completely revitalised the company's marketing structure and digital presence, growing the subscription business and our online constituency dramatically.

Theodore Ward
Director
Latin Finance

Marina's ability to transform complex briefs into compelling content that grabs and holds your attention, makes her the perfect partner for strategically-led, creative projects.

Chris Hunt
Executive Director, Euromoney Podcasts
Euromoney

Successful marketing requires a deep understanding of your customers. Marina's impressive understanding of our business and customers ensures that when we speak with our audience we are talking to them in their language, about the things that matter to them.

David Bateman
Head of Marketing
Mintec

Marina has the ability to run a team with ease, giving clear feedback, providing valuable insights and leading with a strategic understanding of the business' needs. Hardworking, compassionate & fun to be around.

Helen Altoungarian
Head of Design
Sanctus

Marina is one of the most entrepreneurial marketers I have worked with. She takes effort to understand the markets within which she operates and finds unique solutions to their particular challenges.

Sanjana Dayal
Commercial Strategy
Woolworths

Marina helped rebuild our brand from the bottom up and we couldn't be happier with the results. The output demonstrates a deep understanding of our audience, values and goals.

Charlie Parker
Atlantic House Investments
Managing Director

Reliable, hardworking, creative. I have not worked with a better marketer.

Jan Scibor-Kaminski
CitNOW
Head of European Sales

Working with Marina has allowed us to supercharge our content strategy & output. She led the delivery of brilliant & engaging content across a variety of formats which aligned perfectly with our audiences’ interests and fulfilled our marketing objectives.

Ashley Ward
Fastmarkets
Head of Marketing

Marina helped develop an excellent go-to-market strategy for our digital asset platform. She had superb knowledge of how to take a complex product and make it both understandable and unique, in the rather opaque blockchain world

Steven K.
CEO
Digital Asset Platform

Working with Marina was brilliant. Her ability to lead strategically & manage multiple streams of work across teams is so impressive. Always connecting the dots and bringing everything together with consistency & impact. Legend.

George Bettany
Co-Founder
Sanctus
WHO I'VE WORKED WITH
HOW I CAN PARTNER WITH YOU
FRACTIONAL CMO

I take marketing off your plate. Whether you're building from the ground up, transitioning from founder-led efforts, or optimizing an existing team, I’ll help you develop the right strategy, set a smart budget, and focus on high-impact activities that drive results. The fractional model offers flexibility and expertise, ensuring seamless execution from strategy through to day-to-day operations.

PROJECT-BASED SUPPORT

Expert leadership across key initiatives. Bring me in when you need a trusted pair of hands - whether it’s a rebrand, product launch, new website (or something else) I steer the project from start to finish, aligning on outcomes, budget, and timelines upfront. With a roster of vetted, trusted partners — agencies and freelancers — we can hit the ground running and minimize risk, ensuring the project is delivered on time, on budget, and on target.

ADVISORY

On-hand to help you troubleshoot and navigate key decisions on your growth journey. From refining go-to-market strategies and optimizing marketing budgets to evaluating new growth opportunities, improving team capabilities and supporting your path to fundraising. With flexible, pre-agreed hours, I help identify and refine the highest-impact activities, offering straightforward guidance that supports a focused path towards growth.

Industry experience
Data &
Market Intelligence  
FUTURE OF WORK
HR, L&D, EX
Financial
Services & Insurance/
InsurTech
SaaS & Tech
Media, events &
Subscriptions 
LIFE SCIENCES 
Specialist Data & Market Intelligence  
HR, Workplace Wellbeing and L&D
Financial
Services & Insurance/
InsurTech
Tech (hardware & software)
Media & Subscriptions 
Software as a Service (SaaS)