I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations
Pragmatic Marketing & Growth Advisory For B2B Startups & Scale-Ups.
Blending corporate-level operational rigour with a scrappy, entrepreneurial mindset, I understand the pressures founders and scale-up leaders face in driving growth with limited resources. With 15+ years experience delivering results for B2B businesses ranging from seed-stage to VC/PE-backed and publicly listed, my no-nonsense approach focuses on strategic, actionable marketing that moves the needle and positions you as a category leader.
The Marketing Leadership You Need. Without The Overheads.
While strategic marketing is vital for early-stage and scaling companies, a full-time hire can often be overkill. I offer senior marketing expertise at a fraction of the risk and cost. By building strong foundations, balancing short-term wins with long-term growth, and working across channels to identify the most effective marketing mix, I help you hit your commercial goals — without burning through cash.
Real Results, Proven Impact. A Growth Partner You Can Trust.
I take marketing off your plate. Whether you're building from the ground up, transitioning from founder-led efforts, or optimizing an existing team, I’ll help you develop the right strategy, set a smart budget, and focus on high-impact activities that drive results. The fractional model offers flexibility and expertise, ensuring seamless execution from strategy through to day-to-day operations.
Expert leadership across key initiatives. Bring me in when you need a trusted pair of hands - whether it’s a rebrand, product launch, new website (or something else) I steer the project from start to finish, aligning on outcomes, budget, and timelines upfront. With a roster of vetted, trusted partners — agencies and freelancers — we can hit the ground running and minimize risk, ensuring the project is delivered on time, on budget, and on target.
On-hand to help you troubleshoot and navigate key decisions on your growth journey. From refining go-to-market strategies and optimizing marketing budgets to evaluating new growth opportunities, improving team capabilities and supporting your path to fundraising. With flexible, pre-agreed hours, I help identify and refine the highest-impact activities, offering straightforward guidance that supports a focused path towards growth.